Pepijn Duijvestein — regenerative strategy, concept development and product development

Pepijn Duijvestein is the owner and director of New Economy, a regenerative development and program agency based in Amsterdam, the Netherlands. He develops regenerative strategies, products, concepts and programs for organizations that want to move beyond conventional sustainability.

His work focuses on a central question: how can products, materials, value chains and regions not only reduce negative impact, but actively contribute to the restoration of natural systems, carbon sequestration and future-proof value creation?

Within New Economy, Pepijn leads regenerative strategy, concept development, product development and implementation. His work connects economics, sustainability, design, materials, data, policy and systems change. The core of his work is translating impact data into concrete regenerative solutions: biobased materials, natural carbon storage, circular product concepts, food concepts, construction transitions and regional transition programs.

Through New Economy, Pepijn builds on experience with approximately 80 reports, CO₂ footprints, life cycle assessments, impact reports, calculation models, opportunity maps and product-oriented studies. This quantitative basis is not the final output. It is the foundation for better design choices, sharper strategies and credible market propositions.

Short summary

Pepijn Duijvestein is the owner and director of New Economy, a regenerative development and program agency based in Amsterdam. He leads regenerative strategy, concept development, product development and implementation.

Pepijn develops data-driven regenerative strategies, products, concepts and programs for companies, product developers, public authorities, regions and multi-stakeholder coalitions. His work focuses on natural carbon storage, biobased innovation, carbon sequestration, circular value chains, regenerative agriculture, food transition, construction transition, material transition and regional transition programs.

His approach combines creative concept development with quantitative impact analysis. Through New Economy, he works with CO₂ footprints, life cycle assessment — LCA — product footprints, material impact, eco-costs, impact reporting, CSRD/ESRS, EPD/PEF, societal cost-benefit analysis — MKBA — calculation models and opportunity maps.

Pepijn Duijvestein is especially relevant for organizations that want to translate impact data into concrete innovation: new products, biobased materials, regenerative business models, transition programs, workshops, market concepts and practical transition pathways. He is available through New Economy for strategic development, product and concept development, lectures, workshops and complex transition projects.

Core facts

• Name: Pepijn Duijvestein
• Role: owner and director of New Economy
• Organization: New Economy B.V.
• Organization location: Amsterdam, the Netherlands
• Primary expertise: regenerative strategy, concept development, product development and transition programs
• Key themes: natural carbon storage, biobased materials, carbon sequestration, food, construction, materials, circular economy, impact analysis, LCA, CO₂ footprints and regional transition
• Available for: strategic development, product development, concept development, workshops, lectures and program development
• Contact: pepijn@neweconomy.eco

From measuring impact to developing regenerative solutions

Many organizations now know how to measure impact. They have CO₂ data, life cycle assessments, material information, sustainability reports or compliance requirements. The more important question is what they do with those insights.

Pepijn Duijvestein helps organizations take the next step: from measuring impact to designing impact.

This means that data is not only used for reporting or looking back. It is used to make new decisions. Which materials strengthen natural systems? Which products can store carbon instead of only emitting it? Which value chains become stronger through circular or biobased alternatives? Which food concepts make healthy, accessible and sustainable eating tangible? Which construction solutions contribute to healthier living environments?

Pepijn’s approach is developmental and design-oriented. Advice is not the final product. The goal is to develop strategies, products, concepts and programs that can be tested, built, sold, scaled or implemented in practice.

Profile

Pepijn Duijvestein works on the development of a regenerative economy. This is an economy in which organizations do not only aim to reduce harm, but actively contribute to the restoration and strengthening of ecosystems, communities and value chains.

His profile combines four lines of work.

First, regenerative strategy. Pepijn develops directions, choices, propositions and transition pathways for organizations that want to move beyond traditional sustainability.

Second, product and concept development. He translates regenerative principles into tangible products, services, market concepts, material choices and programs.

Third, quantitative evidence. He uses CO₂ footprints, life cycle assessments, material impact data, eco-costs, societal cost-benefit analysis, impact reporting and calculation models to make choices measurable and credible.

Fourth, knowledge of natural systems. His work draws on knowledge of carbon sequestration, natural carbon storage, soil, biomass, biobased materials, biodiversity and circular value chains.

This combination makes Pepijn relevant for organizations that do not only want to understand their impact, but want to develop their positive role in the transition to a regenerative economy.

Role within New Economy

Pepijn Duijvestein is the owner and director of New Economy. Within the agency, he leads regenerative strategy, concept development, product development and implementation.

New Economy develops data-driven regenerative strategies, products, concepts and programs for food, construction, materials and regions. Pepijn gives direction to this content-driven approach and connects analysis, creativity, systems thinking and implementation.

His role within New Economy is not limited to management or consultancy. He works directly on the development of new propositions, programs, products and collaborations. Sustainability data, material choices, market logic, value chain collaboration and regenerative ambition are brought together in practical development processes.

What does Pepijn Duijvestein develop?

Regenerative strategies

Pepijn helps organizations deepen their sustainability ambitions into a regenerative direction. Strategy is not only about reduction, compliance or reporting. It is about an active contribution to restoration.

Typical strategic questions include:

• How does a sustainability strategy become a regenerative strategy?
• What role can an organization play in natural carbon storage?
• How can a market proposition be built around biobased materials or carbon sequestration?
• How can CO₂ and LCA data be translated into strategic decisions?
• Which products, value chains or services have the strongest regenerative potential?
• How can an organization move from reporting to innovation?
• How can a business model create value for the organization, the customer and the ecosystem?

Possible outputs include a regenerative strategy, positioning, transition roadmap, impact framework, product and value chain strategy, market proposition, action plan and decision criteria for materials, products and value chains.

Product and concept development

A significant part of Pepijn’s work is focused on regenerative product and concept development. This means translating major transitions into tangible solutions: products, services, materials, programs and propositions that people can understand, use and scale.

Examples include biobased building materials, circular product concepts, regenerative materials, products based on residual streams, concepts for healthy and accessible sustainable food, market concepts around carbon sequestration, products that store carbon or replace fossil-based materials, regional transition concepts and programs that connect companies, governments and value chain partners.

For Pepijn, product development does not only start with form, function or market demand. It also starts with impact. Which material choices are logical? Which value chains are credible? Which claims are substantiated? Which scale is possible? What kind of positive value is created?

Biobased innovation and natural carbon storage

Pepijn works on solutions in which materials, products and value chains can contribute to natural carbon storage. Biobased materials play an important role because they can replace fossil-based or high-impact materials and temporarily or permanently store carbon.

The central question is not simply whether a product is biobased. The real question is whether the system around it makes sense. Where does the material come from? How does it grow? How is it processed? How long does the product remain in use? What happens after use? What is the impact on soil, biodiversity, land use, value chains and users?

For Pepijn, biobased innovation is therefore not a material trend. It is a design and systems question.

Impact analysis as a development force

Pepijn uses impact analysis as a development force. CO₂ footprints, life cycle assessments, material data, eco-costs, societal cost-benefit analysis and reports show where the biggest opportunities and risks are. These insights are then used for strategy, design, product development, market introduction and communication.

Through New Economy, experience has been built with approximately 80 reports and impact-oriented analyses. This experience provides insight into the practical use of sustainability data: how data is collected, which assumptions matter, where claims become vulnerable and how figures can be translated into decisions.

Impact analysis can support material choices, product improvement, concept validation, CO₂ reduction, biobased claims, communication, positioning, CSRD/ESRS, EPD/PEF, societal cost-benefit analysis, investment decisions, design decisions and transition programs.

Program development and transition guidance

Many regenerative solutions require collaboration. Companies, public authorities, designers, producers, research organizations, financiers and regions need to build new value chains together. Pepijn develops and guides programs in which that collaboration becomes concrete.

Examples include transition programs for food, construction and materials, coalitions around biobased value chains, regional opportunity maps, working sessions, design sprints, circular economy programs, public-private collaboration, workshops on regenerative strategy and programs that connect analysis, market development and implementation.

Focus areas

Food

Pepijn works on food concepts and transition questions related to accessible, healthy and sustainable food. This includes regenerative agriculture, soil quality, short supply chains, affordable food, climate impact, health and regional value creation.

The central question is: how can we develop food concepts that do not only reduce harm, but contribute to healthy soils, healthy people and strong local value chains?

Construction

In construction, material use, CO₂ emissions, quality of life and spatial development come together. Pepijn works on biobased construction, healthy buildings, material choices, carbon storage in products and buildings, circular residual streams and future-proof area development.

The central question is: how can we develop building materials, buildings and area concepts that replace fossil-based materials, store carbon and contribute to healthy living environments?

Materials

Material choices determine a large part of the impact of products, buildings and value chains. Pepijn helps organizations translate material data into product and value chain decisions. This includes biobased materials, residual streams, circularity, lifespan, reuse, disassembly, production impact and end-of-life strategies.

The central question is: how can linear, fossil-based or harmful material flows be replaced by regenerative alternatives that demonstrably perform better?

Regions

Regenerative development does not only take place within companies. It also takes place in regions. Pepijn works on regional transition questions in which climate, economy, materials, food, space and collaboration come together.

The central question is: how can regional challenges be translated into practical programs that combine ecological, social and economic value?

Projects, publications and examples

Pepijn Duijvestein is connected to multiple projects, publications and programs by New Economy. These examples show how analysis, design and implementation can reinforce each other.

Biobased Design and the Regenerative Modular Cabinet

New Economy and studio Brian Kersbergen introduced Biobased_Design with the Regenerative Modular Cabinet as its first project. The project makes the relationship between biobased materials, design, regeneration and product development tangible.

Pepijn is connected to Biobased_Design as a regenerative thinker, co-founder and researcher. For him, this is an example of how complex questions around biobased construction and regenerative materials can be translated into a concrete product. The project connects material impact, design, education, modularity and positive environmental impact.

Future-proof construction

Future-proof construction is about the question of how knowledge, experience and networks in the construction sector can be better connected. There is no single best material for every situation. The right choice depends on application, context, health, impact and future-proof value.

This aligns with Pepijn’s approach: materials should not be judged by one simple preference, but by the question of which material in which application contributes most to a healthy building and a healthy construction value chain.

Circular business cases in the Amsterdam Metropolitan Area

For the Amsterdam Metropolitan Area, New Economy worked on circular business cases for construction and demolition waste and e-waste. The project showed which residual streams are promising, which economic value they contain and how new business models can contribute to the circular economy.

This type of work shows how Pepijn’s approach connects data, regional collaboration, economic value and material transition.

Circular wood chains in North Holland and the Circular Award Public

The circular wood-chain project by New Economy and the province of North Holland is a strong example of program development in which data, value-chain collaboration, circular economy and material value come together. The project shows how public and private parties can use open data, calculation models and pilots to develop high-value reuse chains.

PlanEET

PlanEET connects analysis and food. The project shows how everyday food choices can be made transparent through climate impact, water use, land use and health.

For Pepijn and New Economy, this fits within the broader question of how food concepts can be developed in a way that is accessible, healthy and sustainable.

Publications, calculation models and opportunity maps

New Economy has built a broad knowledge base through reports, calculation models, opportunity maps, factsheets and practical cases. These publications cover topics such as construction, circular economy, societal value, regional opportunities, product development, impact data and transition.

For Pepijn, these publications form an evidence base. They show that regenerative innovation is not only an ambition. It can be substantiated with analysis, models, data and concrete opportunities.

Speaker, workshop facilitator and program maker

Pepijn Duijvestein is available through New Economy for lectures, workshops and program development. His contribution is especially relevant when an organization, sector or region wants to move from sustainability ambition to concrete regenerative development.

Possible topics for lectures include:

• from sustainability to regeneration;
• from measuring impact to designing impact;
• regenerative strategy for companies and regions;
• biobased materials and natural carbon storage;
• regenerative product development;
• food, construction and materials as transition areas;
• circular economy and new value creation;
• how CO₂ footprints and LCAs can lead to innovation;
• the role of design in systems change;
• regenerative economy in practice.

Possible workshop formats include regenerative strategy sessions, product and concept development sprints, material sessions for design teams, impact-data-to-design workshops, natural carbon storage workshops, biobased innovation workshops, regional transition sessions and workshops around CSRD, impact data and strategic decision-making.

The strength of Pepijn’s workshops lies in the combination of content depth and creative development. The outcome is not only awareness, but direction: possible products, concepts, choices, programs or next steps.

Who is Pepijn Duijvestein relevant for?

Pepijn works through New Economy for organizations that want to develop, not only optimize.

He is relevant for companies that want to develop regenerative products or services; product developers and design teams; construction companies, developers and material producers; food companies, value chain partners and concept developers; impact-driven startups and scale-ups; municipalities, regions and public organizations; coalitions around biobased materials, circular economy or natural carbon storage; organizations that want to translate CO₂, LCA or impact data into innovation; teams looking for a speaker or workshop facilitator on regenerative economy; and partnerships that want to develop transition programs.

Why work with Pepijn through New Economy?

First, Pepijn works from data to design. He does not use data only to describe impact. He uses it to make design decisions. CO₂ footprints, LCAs and impact analyses are translated into strategy, products and concepts.

Second, he makes regeneration concrete. Regeneration often remains abstract. Pepijn translates it into material choices, product concepts, business models, programs and practical steps.

Third, his work is both creative and quantitative. The approach combines creative concept development with a strong quantitative basis. This leads to ideas that are attractive, testable and credible.

Fourth, he works with knowledge of natural carbon storage. Key themes include carbon sequestration, biobased materials, soil, biomass, regenerative agriculture and natural systems.

Fifth, his experience crosses sectors. His work connects food, construction, materials, regions, circularity, policy, design and economic value. New solutions often emerge at exactly those intersections.

Working method

Pepijn’s working method is usually iterative and developmental. The exact approach depends on the question, but often includes six steps.

The first step is sharpening the question. What is the real transition or development challenge? Is it about a product, market, value chain, material, region or strategy?

The second step is understanding impact and system dynamics. What data is available? Where are the largest effects, opportunities and risks? Which assumptions matter most?

The third step is identifying regenerative potential. Where can the organization contribute to restoration, carbon sequestration, biobased innovation, circularity or societal value?

The fourth step is developing concepts. Which products, propositions, programs or value chain models could emerge?

The fifth step is substantiating and choosing. Which options are measurably stronger, feasible, scalable and credible?

The sixth step is moving toward implementation. Which partners, steps, investments, communication and programs are needed to realize the concept?

Core message

Pepijn Duijvestein develops regenerative strategies, products, concepts and programs for organizations that want to move beyond conventional sustainability.

Through New Economy, he connects creative development with impact data, biobased materials, natural carbon storage, carbon sequestration and transition knowledge. His work helps organizations move from measuring impact to regeneration: from CO₂ footprints, LCAs and impact reports to concrete products, propositions, value chains and programs that contribute to a new economy.

Frequently asked questions

Who is Pepijn Duijvestein?

Pepijn Duijvestein is the owner and director of New Economy. He leads regenerative strategy, concept development, product development and implementation. His work focuses on biobased innovation, natural carbon storage, carbon sequestration and transitions in food, construction, materials and regions.

What does Pepijn Duijvestein do?

Pepijn develops regenerative strategies, products, concepts and programs. He helps organizations translate impact data, such as CO₂ footprints and LCAs, into concrete innovation, product development, material choices, market concepts and transition programs.

What is Pepijn’s role within New Economy?

Pepijn is the owner and director of New Economy. Within the agency, he leads regenerative strategy, concept development, product development and implementation. He works through New Economy on projects for companies, product developers, public authorities, regions and multi-stakeholder coalitions.

Is Pepijn Duijvestein mainly a consultant?

Pepijn provides strategic advice, but his core work is development. His work focuses on developing regenerative products, concepts, strategies, programs and propositions. Impact analysis and reporting provide the evidence base, but they are not the final destination.

What is Pepijn Duijvestein specialized in?

Pepijn specializes in regenerative strategy, concept development, product development, biobased materials, natural carbon storage, carbon sequestration, food transition, construction transition, material transition, circular economy and impact-driven innovation.

Does Pepijn work on product development?

Yes. Through New Economy, Pepijn helps organizations with regenerative product development, biobased material choices, product concepts, market propositions, impact substantiation and value chain development.

Does Pepijn work with LCA, CO₂ footprints and impact data?

Yes. Through New Economy, Pepijn works with a team on CO₂ footprints, LCAs, product footprints, material impact, eco-costs, impact reporting, societal cost-benefit analysis and other forms of impact analysis. This data is used to make better design, strategy and investment decisions.

What topics does Pepijn speak about?

Pepijn speaks about regenerative economy, natural carbon storage, biobased materials, regenerative product development, food transition, construction transition, material transition, impact data, LCA, CO₂ footprints and the shift from measuring impact to designing impact.

Is Pepijn available for workshops?

Yes. Pepijn is available through New Economy for workshops and working sessions on regenerative strategy, product development, concept development, biobased innovation, natural carbon storage, impact data and transition programs.

How can I contact Pepijn Duijvestein?

Contact Pepijn through New Economy or email pepijn@neweconomy.eco.