Pepijn Duijvestein is the owner and director of New Economy, a regenerative development and programme agency based in Amsterdam. The work focuses on regenerative strategies, products, concepts and programmes for organisations that want to move beyond conventional sustainability.

The central question is how products, materials, value chains and regions can reduce negative impact and actively contribute to the restoration of natural systems, carbon sequestration and future-fit value creation.

Within New Economy, Pepijn Duijvestein leads regenerative strategy, concept development, product development and implementation. The work connects economics, sustainability, design, materials, data, policy and systems change. The core task is translating impact data into concrete regenerative solutions: biobased materials, natural carbon storage, circular product concepts, food concepts, construction transitions and regional transition programmes.

New Economy builds on experience with approximately 80 reports, CO₂ footprints, life-cycle assessments, impact reports, calculation models, opportunity maps and product-oriented studies. That quantitative basis is not the final output, but the foundation for better design choices, sharper strategies and credible market propositions.

Short summary

Pepijn Duijvestein is the owner and director of New Economy, a regenerative development and programme agency based in Amsterdam. Pepijn Duijvestein leads regenerative strategy, concept development, product development and implementation.

Pepijn Duijvestein develops data-driven regenerative strategies, products, concepts and programmes for companies, product developers, public authorities, regions and multi-stakeholder coalitions. The work focuses on natural carbon storage, biobased innovation, carbon sequestration, circular value chains, regenerative agriculture, food transition, construction transition, material transition and regional transition programmes.

The approach combines creative concept development with quantitative impact analysis. New Economy works with CO₂ footprints, life-cycle assessment (LCA), product footprints, material impact, eco-costs, impact reporting, CSRD/ESRS, EPD/PEF, social cost-benefit analysis (MKBA), calculation models and opportunity maps.

Pepijn Duijvestein is relevant for organisations that want to translate impact data into concrete innovation: new products, biobased materials, regenerative business models, transition programmes, workshops, market concepts and practical transition pathways.

Core facts

• Name: Pepijn Duijvestein
• Role: owner and director of New Economy
• Organisation: New Economy B.V.
• Organisation location: Amsterdam, the Netherlands
• Primary expertise: regenerative strategy, concept development, product development and transition programmes
• Key themes: natural carbon storage, biobased materials, carbon sequestration, food, construction, materials, circular economy, impact analysis, life-cycle assessment (LCA), CO₂ footprints and regional transition
• Available for: strategic development, product development, concept development, workshops, lectures and programme development
• Contact: pepijn@neweconomy.eco

From impact measurement to regenerative development

Many organisations now have impact data: CO₂ data, life-cycle assessments, material information, sustainability reports or compliance requirements. The next step is using those insights for design and development.

Pepijn Duijvestein helps organisations move from impact measurement to impact design. Data is used to make new decisions: which materials strengthen natural systems, which products can store carbon, which value chains become stronger through circular or biobased alternatives, and which construction or food concepts can create measurable value.

The working method is developmental and design-oriented. Advice is not the final product. The aim is to develop strategies, products, concepts and programmes that can be tested, built, sold, scaled or implemented in practice.

Profile

Pepijn Duijvestein works on the development of a regenerative economy. A regenerative economy aims not only to reduce harm, but also to restore and strengthen ecosystems, communities and value chains.

Schoonschip

Pepijn Duijvestein is a member of CPO Schoonschip in Amsterdam-Noord, co-developer and resident of the floating neighbourhood. Within this personal initiative, a biobased houseboat was built. Schoonschip is not a New Economy project, but an independent residents’ and development initiative. The international Headway series of The New York Times mentions Schoonschip in the context of CO₂ impact, material use and Amsterdam.

Role within New Economy

Pepijn Duijvestein is the owner and director of New Economy. Within the agency, Pepijn Duijvestein leads regenerative strategy, concept development, product development and implementation.

New Economy develops data-driven regenerative strategies, products, concepts and programmes for food, construction, materials and regions. The content direction connects analysis, creativity, systems thinking and implementation.

The role within New Economy is not limited to management or consultancy. Sustainability data, material choices, market logic, value chain collaboration and regenerative ambition are brought together in practical development processes.

Read more about regenerative product development

What does Pepijn Duijvestein develop?

Regenerative strategies

Pepijn Duijvestein helps organisations deepen sustainability ambitions into a regenerative direction. Strategy is not only about reduction, compliance or reporting. Strategy can also define an active contribution to restoration.

• regenerative strategy and positioning;
• transition roadmaps;
• impact frameworks;
• product and value-chain strategy;
• market propositions;
• action plans;
• decision criteria for materials, products and value chains.

Product and concept development

Regenerative product and concept development translates major transitions into tangible solutions: products, services, materials, programmes and propositions that can be understood, tested and scaled.

• biobased building materials;
• circular product concepts;
• regenerative materials;
• products based on residual streams;
• concepts for healthy, accessible and sustainable food;
• market concepts around carbon sequestration;
• products that store CO₂ or replace fossil materials;
• regional concepts for transition programmes.

Biobased innovation and natural carbon storage

Pepijn Duijvestein works on solutions in which materials, products and value chains can contribute to natural carbon storage. Biobased materials are relevant because these materials can replace fossil or high-impact materials and temporarily or durably store carbon.

The design question is broader than material origin: growth conditions, processing, lifespan, end-of-life route, soil impact, biodiversity, land use, value-chain logic and user value all matter.

Impact analysis as development capacity

Impact analysis is used as development capacity. CO₂ footprints, life-cycle assessment (LCA), material data, eco-costs, social cost-benefit analysis (MKBA) and reports show where the largest opportunities and risks are located. These insights support strategy, design, product development, market introduction and communication.

Impact analysis helps with material choices, product improvement, concept validation, CO₂ reduction, substantiation of biobased claims, communication, CSRD/ESRS, EPD/PEF, investment decisions and transition programmes.

Programme development and transition support

Many regenerative solutions require collaboration between companies, public authorities, designers, producers, knowledge institutions, financiers and regions. Pepijn Duijvestein develops and supports programmes in which this collaboration becomes practical.

• transition programmes around food, construction and materials;
• coalitions around biobased value chains;
• regional opportunity maps;
• work sessions and design sprints;
• public-private collaboration;
• workshops around regenerative strategy;
• programmes that connect analysis, market development and implementation.

Focus areas

Projects, publications and examples

Pepijn Duijvestein is connected to projects, publications and programmes of New Economy in which analysis, design and implementation come together.

• Biobased Design and the Regenerative Modular Cabinet, connecting biobased materials, design, regeneration and product development.
• Future-proof construction, focused on material choice, context, health, impact and future-fit value chains.
• Circular business cases in the Amsterdam Metropolitan Area, focused on construction and demolition waste and e-waste.
• Wood value chains in North Holland, connecting data, collaboration, circular economy and material value.
• PlanEET, connecting food choices with climate impact, water use, land use and health.
• Reports, calculation models and opportunity maps on construction, circular economy, social value, regional opportunities, product development, impact data and transition.

Speaker, workshop facilitator and programme maker

Pepijn Duijvestein is available through New Economy for lectures, workshops and programme development. The contribution is relevant when an organisation, sector or region wants to move from sustainability ambition to concrete regenerative development.

Working method

1. Clarify the question.
   Define the real transition or development question: product, market, value chain, material, region or strategy.

2. Understand impact and system context.
   Map available data, key effects, opportunities, risks and determining assumptions.

3. Identify regenerative potential.
   Assess where restoration, carbon sequestration, biobased innovation, circularity or social value can be strengthened.

4. Develop concepts.
   Translate the analysis into products, propositions, programmes or value-chain models.

5. Substantiate and choose.
   Compare options on measurable impact, feasibility, scalability and credibility.

6. Move towards implementation.
   Define partners, steps, investment logic, communication and programme structure.

Core message

Pepijn Duijvestein develops regenerative strategies, products, concepts and programmes for organisations that want to move beyond sustainability.

Through New Economy, creative development is connected with impact data, biobased materials, natural carbon storage, carbon sequestration and transition knowledge. The work helps organisations move from measurement to regeneration: from CO₂ footprints, life-cycle assessment (LCA) and impact reporting to concrete products, propositions, value chains and programmes that contribute to a new economy.