Knowledge session · Onderzoek dat Voedt! · 30 June 2026 · City of Amsterdam

Three food studies and the social value of Amsterdam’s food initiatives

On 30 June 2026, New Economy presented three of its own studies on the social value of food initiatives at the “Onderzoek dat Voedt!” knowledge session hosted by the City of Amsterdam: the social cost-benefit analysis (MKBA) for Amsterdam-Noord, the impact assessment of Mensa Mensa, and the report on Voedselcirkel Amsterdam as a food hub. The session took place on the Day of the Food Transition, as part of Amsterdam’s food strategy.

“Looking at a social problem through a business lens: dreadful, all those numbers. Yet everything turns out to be a bargain once it’s clear which values actually need steering. Unfortunately, health is now on sale.”Pepijn Duijvestein, Onderzoek dat Voedt! knowledge session, 30 June 2026

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€15 mln
social value per year, MKBA network Amsterdam-Noord
€0.70 mln
net value per year per location, Mensa Mensa
€823,000
social value per year, Voedselcirkel Amsterdam
32
food initiatives studied, Amsterdam-Noord
Context

Amsterdam’s food strategy

The City of Amsterdam is working towards a healthy, fair, sustainable and affordable local food system. The food strategy’s implementation agenda focuses on six action lines to realise and scale up concrete projects, including support for existing initiatives such as the food circle in Amsterdam-Noord. The “Onderzoek dat Voedt!” knowledge session brought research and practice together on the Day of the Food Transition.

Amsterdam food strategy (Open Research Amsterdam) · Amsterdam food strategy (amsterdam.nl)

MKBA Amsterdam-Noord · background

From informal food aid to preventive infrastructure

Surplus & waste

Food surplus and overproduction: edible food goes to waste while shelves stay full.

Insecurity & stress

Families cannot afford healthy meals; scarcity exists alongside abundance.

A commercial food system

Designed for volume and margin, not for nutrition or fairness — the market does not close this gap on its own.

Social food outcomes

Food initiatives fill the gap: they rescue food and help people who need it.

Not a poverty problem, but a misdistributed food system. The MKBA takes that premise as its starting point: (informal) food initiatives are not a temporary emergency fix, but a structural link.

The three projects

Three studies, three angles

The three studies were carried out independently, but share the MKBA (social cost-benefit) methodology and the same subject: the social value of food initiatives in Amsterdam.

MKBA food initiatives Amsterdam-Noord

Client: City of Amsterdam · November 2025. A social cost-benefit analysis of 32 food initiatives — distribution points, social restaurants, connection points, urban farms and a food hub — generating an estimated €15 million in social value per year against €1.7 million in total costs.

Mensa Mensa impact assessment

Client: Ministry of Agriculture, Fisheries, Food Security and Nature · August 2025 – March 2026. Social value of healthy, affordable neighbourhood kitchens: an estimated €0.70 million net value per year per location, a benefit-cost ratio of 3.2.

Food hubs and the strength of Voedselcirkel Amsterdam

Clients: Voedselcirkel Amsterdam & City of Amsterdam · February – June 2026. Voedselcirkel Amsterdam as an urban food hub: an estimated €822,516 in social value per year, 245.6 tonnes of food processed in 2025.

MKBA Amsterdam-Noord

The cost of doing nothing

Without the 32 food initiatives in Amsterdam-Noord, annual social costs would rise to an estimated €45–55 million: roughly €5,500 per person for around 16,000 people.

€45–55 mln
annual social costs without the food initiatives in Amsterdam-Noord — roughly €5,500 per person for around 16,000 people (MKBA food initiatives Amsterdam-Noord, New Economy, November 2025).
Health
€25–30 mln
Productivity
€10–12 mln
Environmental damage
€7–8 mln
Education
€3–5 mln

These costs arise because the commercial food system is designed for volume and margin rather than nutrition or fairness — and because part of the resulting social burden lands with initiatives instead of mainstream provisions.

MKBA Amsterdam-Noord

What 32 initiatives already achieve

The 32 food initiatives already function as social infrastructure: 13 distribution points, 13 social restaurants, 2 connection points, 3 urban farming locations and 1 food hub.

Distribution points
€8.9 mln
Social restaurants
€2.3 mln
Connection points
€1.9 mln
Urban farming
€1.1 mln
Food hub
€0.8 mln

Together, these five infrastructure types generate the estimated €15 million in social value per year. What the MKBA counts within that:

Health contributions
€4.28 mln
Financial security
€3.70 mln
Activation & development
€2.37 mln
Food rescued
€1.65 mln
Avoided costs
€1.24 mln
Safety-net function
€0.93 mln
CO₂ reduction
€0.52 mln
Budget savings
€0.32 mln
MKBA Amsterdam-Noord

A small public contribution, a large preventive return

The municipal contribution of €0.92 million per year (roughly 6% of the value realised) leverages into €1.70 million in total annual costs and €15 million in social value per year — an estimated €11–16 in social value per municipal euro, and €3 to €30 in social value per public euro depending on the intervention.

Electric logistics
34×
Neighbourhood fridges
20×
Network coordinator
18×
Incubator for connection points
16×
Mandatory supermarket donations
14×
Food hub (subsidy)
10.5×
Investment levelEffect
€1.3–1.7 mln (current effort)Already generates around €15 mln in value per year
€100,000–200,000 per yearEnough to maintain the existing infrastructure
€3–4 mln per yearInvestment to scale the network 2× to 4×
MKBA Amsterdam-Noord

Recognition is the first intervention

The MKBA sets out five steps to anchor informal food initiatives as social infrastructure:

  1. Recognise — name food initiatives as social infrastructure, not charity.
  2. Stabilise — provide structural funding, space and operational baseline security.
  3. Coordinate — invest in governance, data, shared logistics and monitoring.
  4. Scale — build coverage through packages combining direct aid and supporting infrastructure.
  5. Monitor & adjust — ongoing monitoring, participation and FIES-based learning.

Structural anchoring further requires four building blocks: recognition & anchoring (as collectively supported social infrastructure, with structural funding, housing and logistical support), coordinated investment (conditions such as kitchen space and a shared facilities cooperative combined with scaling and institutional anchoring), governance & collaboration (a food coordinator and network coordinator to prevent fragmentation) and monitoring & participation (the Food Insecurity Experience Scale and resident involvement to break down cultural and language barriers).

At full scale-up to the remaining 80% of the potential reach, an estimated €30–40 million in additional costs could be avoided.

MKBA Amsterdam-Noord

The calculation model is publicly available

The calculation model behind the MKBA was built specifically for this study in two modules — one for current value (based on fieldwork and 23 interviews), one for scenarios covering 14 interventions — and is free to use in Google Sheets or Excel. A separate tab lists every source and formula. Dozens of food initiatives are already using their own copy of the model.

Open the food initiative calculator

Core parameterValue
Price per kg of food rescued€5.56
Value per QALY (health gain)€50,000
Financial security per household/week/year€2,790
Climate value per tonne of CO₂€250
Activation value per volunteer/year€3,500
Mensa Mensa impact assessment

Mensa Mensa: the social value of a healthy neighbourhood meal

Mensa Mensa (Public Food) combines access, routine, food skills and social embedding into a working neighbourhood model. A modelled standard location delivers an estimated €0.70 million net social value per year, a benefit-cost ratio of 3.2.

28,200
healthy meals per year
5,139 kg
food rescued per year
24,960
plant-based meal equivalents
210
hours of food-skills coaching
Mensa Mensa impact assessment

The fair price of our food

Beyond the till receipt, a shadow price captures the health and environmental damage of a meal. The average Dutch diet costs an estimated €3.04 per person per day in external damage — €0.57 health and €2.47 environment — roughly €1,110 per person per year, or €4,440 for a household of four.

€0.57 health + €2.47 environment = €3.04 per person per day

The Mensa Mensa meal scores favourably here: roughly on par with the Dutch “Wheel of Five” dietary guideline, and well below fast food and ultra-processed food.

Mensa Mensa meal
€0.46
Wheel of Five
€0.47
Plant-based at home
€0.56
Ultra-processed
€2.78
Fast food
€2.83
Red meat
€3.26

Shadow price per meal (565 g). Consumer price: Mensa Mensa meal €5.00, ultra-processed €3.74, fast food €11.83.

Mensa Mensa impact assessment

The food environment shapes what Amsterdammers eat

80%+
of Amsterdam’s food supply is predominantly unhealthy (RIVM, PBL).
MechanismWhat it means
Price, supply, marketingThe food environment — price, availability, spatial distribution, marketing and information — largely determines what people eat.
“Food swamp”Neighbourhoods with far more unhealthy than healthy food on offer; lower-income areas tend to have more fast-food outlets nearby.
Price as a lever“Unhealthy” is not automatically “cheap”: fast food and convenience meals often cost more than a healthy neighbourhood meal.
A vicious circleLess cooking experience increases reliance on convenience food, which further discourages food skills — especially among lower incomes.

Building up and phasing out at the same time

The shift towards a healthy food environment runs through an old practice phasing out and a new practice building up, across five scenarios: (1) cooking together and building food skills, (2) an environment that makes healthy eating easier, (3) Mensa Mensa as a neighbourhood model, (4) Mensa Mensa as an open model, and (5) healthy food as a basic provision. The transition tends to stall on the build-up side: phasing out unsustainable practices and connecting scattered initiatives lags behind.

Mensa Mensa impact assessment

What does the baseline scenario cost — and how much of that is health?

Three calculation lenses set out the social costs of the baseline scenario (no intervention) side by side, each attributing a different share to health.

LensTotal per person/yearOf which health1,000 low-income residents in a neighbourhood
BASE-1 · cost approach (broad, top-down)€1,647–1,650€333€1.61–3.03 mln
BASE-2 · QALY welfare loss (scenario)€155–310€155–310 (included)€5–10 mln
BASE-3 · shadow price per meal€1,110€207€1.17–1.48 mln

Source: Mensa Mensa impact assessment v1.2, chapter 3 and table 3.9. The health component alone ranges from roughly €207 to €333 per person per year; total social costs per person per year are higher still.

Voedselcirkel Amsterdam

Voedselcirkel Amsterdam as an urban food hub

Voedselcirkel Amsterdam connects food surpluses, logistics and neighbourhood initiatives. The value of a food hub lies not in the kilos, but in the coordination: gathering surpluses, matching them to demand, safeguarding quality and redistributing them purposefully.

€822,516
social value per year (2025)
245.6 tonnes
food processed in 2025
NPS +46
average rating 8.5 from partner organisations
18,000–21,000
households reached per year (estimated)
Food in a wider context

How much prevention funding actually goes to food?

Beyond the three New Economy studies, the knowledge session raised a broader question. Food-related healthcare spending ranges — depending on the framing used — from roughly €1.6 to €10.4 billion per year (RIVM/VTV 2018, RIVM/VZinfo 2022). The share that comes back as prevention funding is small under almost every reading: roughly 0.30% to 1.94% of attributed healthcare spending, compared with 5.10% for physical activity. That points to less direct funding for préventing the consequences of poor diet than for some other lifestyle themes. The full comparison — including physical activity, alcohol and smoking, and figures for both 2015 and 2022 — is set out in a separate article.

Frequently asked questions

Frequently asked questions

What were the three projects behind the Onderzoek dat Voedt! knowledge session?

The MKBA food initiatives Amsterdam-Noord, the Mensa Mensa impact assessment, and the report on Voedselcirkel Amsterdam as a food hub — all three carried out by New Economy.

How much social value do the 32 food initiatives in Amsterdam-Noord generate?

An estimated €15 million in social value per year against €1.7 million in total costs, of which over €0.92 million is a municipal contribution — a leverage of roughly €11–16 per municipal euro and €3 to €30 per public euro, depending on the intervention.

What does a healthy meal cost society according to Mensa Mensa?

The Mensa Mensa meal has a social shadow price of €0.46 per meal, roughly on par with the Wheel of Five and well below fast food (€2.83) and red meat (€3.26). The average Dutch diet costs an estimated €3.04 per person per day in external damage.

How much social value does Voedselcirkel Amsterdam represent?

An estimated €822,516 per year (2025) as an urban food hub, with 245.6 tonnes of food processed and an average partner rating of 8.5 (NPS +46).

How much prevention funding goes to food, compared with physical activity?

Food-related healthcare spending runs up to €10.4 billion per year in the broad RIVM/VZinfo reading, while prevention funding for food stays between roughly 0.30% and 1.94% of that spending under almost every reading — compared with 5.10% for physical activity. The full comparison with physical activity, alcohol and smoking is set out in the article Prevention in numbers.

Further reading

Related

The underlying reports are available under the Creative Commons Attribution 4.0 licence (CC BY 4.0).

MKBA or impact assessment for food policy

New Economy translates the social value of food initiatives, food policy and food strategy into euros, for municipalities, regions and national government.

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