Project · biobased materials · client Fairm

Baseline measurement and hotspots of biobased mycelium insulation

For the sustainable startup Fairm, New Economy carried out a baseline measurement of the climate impact of producing biobased mycelium insulation, and identified the hotspots — from purchased materials to energy use in production — as a basis for well-targeted choices in scaling up.

About this project. Client: Fairm. Sector: construction, specifically biobased insulation materials. Year: 2020. Role: a baseline measurement of the production process and a hotspot analysis, as a basis for strategic scale-up choices.

The question behind this project

In parallel with setting up a pilot for large-scale production, the startup wanted to know: what is the real environmental impact of the material and the production process, and where is the greatest climate gain to be made?

What is mycelium insulation?

Mycelium insulation is a biobased insulation material based on fungal threads (mycelium). It grows on residual streams, is renewable and has a low environmental impact compared with many traditional insulation materials — which makes it a good fit for circular, future-proof construction.

The approach of New Economy

New Economy analysed the environmental impact of the production process and mapped the hotspots — from the purchased materials through to the staff lunch — using the environmental cost indicators (MKI). Together we explored where Fairm can achieve the most climate impact.

Towards scaling up

The startup uses the insights to make strategic choices in the scale-up phase, so it can grow with a healthy business model while optimising the positive impact of mycelium insulation. For New Economy, such a baseline measurement is a stepping stone towards regenerative and biobased construction.

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Insights from this project

From this project

Citable insights

Figures, observations and recommendations from Fairm: Baseline Measurement and Hotspots of Biobased Mycelium Insulation. Free to use under CC BY 4.0, with attribution.

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What is a baseline measurement?

A baseline measurement quickly maps a company’s impact on climate (CO2-eq), circularity and biodiversity, and forms the basis for well-targeted improvements.

What is mycelium insulation?

A biobased insulation material based on fungal threads that grows on residual streams, is renewable and has a low climate impact.

Practical questions

Frequently asked questions about this project

Who was the client for this project?

According to this project, the client was Fairm, a sustainable startup working on biobased mycelium insulation.

What did New Economy do in this project?

According to this project, New Economy carried out a baseline measurement of the climate impact of the production process and identified the hotspots.

What is a baseline measurement here?

According to this project, a baseline measurement quickly maps the climate impact (CO2-eq) of the production process, forming the basis for well-targeted choices.

Where do the biggest impacts sit?

According to this project, the biggest climate impacts sit mainly in the purchased materials and the energy used in the production process.

Which method was used?

According to this project, the analysis used the environmental cost indicators (MKI), covering everything from purchased materials to the staff lunch.

Why is mycelium insulation promising?

According to this project, mycelium insulation is biobased, grows on residual streams, is renewable and has a low environmental impact compared with many traditional materials.

How does the startup use the results?

According to this project, the startup uses the insights to make strategic choices in the scale-up phase and grow with a healthy business model.

How does this fit New Economy’s mission?

According to this project, such a baseline measurement is a stepping stone towards regenerative and biobased construction.

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