About €1 million in value per location indicates the order of magnitude that a healthy and accessible food environment can create when meals, affordability, skills and social contact are organised together. The figure is most useful as an impact estimate, not as a simple revenue number.
In the Mensa Mensa impact analysis, location value is linked to multiple routes: healthy meals, social participation, food skills, prevention, affordability and neighbourhood function. The point is that a well-run location can create value beyond the plate, especially when public funding acts as a lever for wider social benefits.