The Mensa Mensa impact assessment compares the social shadow price of several meal types on a technical 565-gram basis. For the Mensa Mensa plate, the total shadow price of €0.46 consists of €0.06 for health and €0.40 for environment and nature. This is almost equal to the Dutch Wheel of Five benchmark (€0.47) and well below fast food (€2.83).
The shadow price is not a sales price, but a calculation value that makes hidden social effects visible. The analysis lists the consumer price of the Mensa Mensa plate as €5.00. Source: Impact Analysis of a Healthy and Accessible Food Environment – Mensa Mensa, table 3.8.