City Pass holders pay €3.50 for a 6 to 7 kg vegetable or fruit box that normally retails at €9.49. The MKBA by New Economy uses this to show how the Veggiebox makes healthy food affordable for low-income households. The gap between price and value is what makes the box reachable. Without a calculation, the social value of informal food initiatives stays invisible, while the cost of inaction keeps rising.
A social cost-benefit analysis values the network’s benefits against public spending and avoidable social costs. This is relevant for municipalities, city districts and organisations working on food security, poverty and public health.