Product-as-a-service unlocks circular revenue models

Product-as-a-service unlocks circular business models and dampens the risk of scarce critical metals. The circular business analysis by New Economy for the province of Overijssel (2020) shows that selling function rather than product keeps materials in the loop. The model reduces exposure to volatile prices for scarce critical metals. In manufacturing, value disappears at disposal, while components are often far more valuable than the material.

Five product families assessed for circular opportunities, with business models that keep value through performance and maintenance. This is relevant for manufacturers, OEMs and organisations in circular economy and industrial policy. Source: RTA Maakindustrie Overijssel (2020).

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