A baseline measurement makes priorities discussable. A baseline measurement does not have to be perfect to be valuable. The purpose is to make facts, opportunities and bottlenecks visible, so that priorities are better substantiated. The production impact of insulation material often stays out of view, which leaves the net climate gain unknown.
A baseline measurement makes production, installation and use phase measurable and shows whether insulation is net CO₂-negative. This outcome is relevant for insulation companies, construction firms and clients in the built environment.