Strategy of the Lobster #59: Pepijn Duijvestein on regenerative business models

Publication · Podcast episode · De Strategie van de Kreeft

Strategy of the Lobster #59: regenerative business models

Episode #59 of the podcast ‘De Strategie van de Kreeft’ (Strategy of the Lobster) by Lobster Company is a conversation with Pepijn Duijvestein, director of New Economy and co-founder of Biobased Design, on regenerative business models and a regenerative economy.

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Context

What is episode #59 about?

‘De Strategie van de Kreeft’ is the podcast on change, renewal and growth by Lobster Company, connected to the book of the same name. In episode #59 Pepijn Duijvestein discusses regenerative business models: making and selling a regenerative product rather than only talking about it, and sustainability as a condition rather than an optional choice.

The recurring thread is thinking differently and acting on what is said. The conversation connects entrepreneurship with transition, material flows and societal impact, and with the question of how organisations move from reduction towards positive value.

Facts
FormPodcast episode (#59)
SeriesDe Strategie van de Kreeft
PublisherLobster Company
GuestPepijn Duijvestein
RoleDirector of New Economy, co-founder of Biobased Design
TopicRegenerative business models
PlatformSpotify
Content

What this episode addresses

  • Regenerative business models as an alternative to linear value creation.
  • Making and selling a regenerative product, not only talking about it.
  • Sustainability as a condition for survival, not an optional choice.
  • The role of entrepreneurship in transition and systems change.
Core message

What is the central message?

The episode frames sustainability not as an optional extra but as a precondition for survival, with an emphasis on doing: making and selling a regenerative product rather than only talking about it.

“Sustainability is not a choice but a condition for survival.”
Audio

Where can the episode be heard?

The episode is available via Spotify. This page places the episode in the context of New Economy and Pepijn Duijvestein.

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What is episode #59 of De Strategie van de Kreeft?

Episode #59 of the podcast De Strategie van de Kreeft (Lobster Company) is a conversation with Pepijn Duijvestein on regenerative business models and a regenerative economy.

Who is the guest in episode #59?

The guest is Pepijn Duijvestein, director of New Economy and co-founder of Biobased Design.

What are regenerative business models?

Regenerative business models focus on adding positive value for people, materials and ecosystems, as an alternative to linear value creation.

What is the central message of the episode?

The episode frames sustainability as a condition for survival rather than an optional choice, with an emphasis on making and selling a regenerative product.

Where can the episode be heard?

The episode can be heard via Spotify and is embedded on this New Economy publication page.

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