Reduce hotspots before scaling because growth can also scale environmental impact. A baseline and LCA first show which materials, processes or use patterns dominate the footprint. Those hotspots should be improved before a product or service is rolled out more widely.
The JOYinCARE work applies this logic to healthcare products. The aim is not to make a generic sustainability claim, but to identify practical reduction routes. When the largest hotspots are known, design choices, procurement and production improvements can be targeted before higher volumes lock in avoidable emissions.