Regenerative business model canvas

The Regenerative Heart

A regenerative business model canvas is a model for exploring how an organisation, product, proposition or community can be designed regeneratively. The Regenerative Heart by New Economy brings together three value dimensions, social, economical and ecological, connected by five principles. The self-scan helps explore where an organisation stands and which steps are still possible.

Take the self-scan   View projects

3
value dimensions: social, economical, ecological
5
connecting principles
8
themes mapped
5
levels: conventional to regenerative

The value heart

The value heart makes the canvas visible: social (left) and economical (right) form the upper edges, between them the pyramid of five principles explores how value is created, and at the base ecological carries the whole.

SOCIAL providing + generational thinking ECONOMICAL governance <> ownership appealing & connection avoid > reduce conflict (un)conscious butterfly effect global vs. local equity & recognition ECOLOGICAL preserve > restore > regenerate

Three value dimensions, connected by five principles.

The model

Three dimensions, one heart

social · economical · ecological

The heart connects three value dimensions. Social (left) and economical (right) form the two upper edges; between them lies the pyramid of five principles that determines how value is created. At the base ecological carries the whole.

The pyramid — the “how”
  • 1appealing & connection
  • 2avoid > reduce conflict
  • 3(un)conscious butterfly effect
  • 4global vs. local
  • 5equity & recognition

From conventional to regenerative

Bill Reed’s path, made applicable by New Economy: from degenerative (lower-left) via the tipping point sustainable to regenerative (upper-right).

CURRENT MODELS DESIGN 4 LIFE conventional green sustainable restorative regenerative regenerating degenerating more biodiversity CO₂ in products refuse/repair/reuse climate-adaptive plant-based less energy/materials consuming for a healthy living environment holistic thinking natural systems design purpose economy value/tco/tcu mechanistic design reductionist thinking components profit/roi less biodiversity more energy/materials recycling CO₂-intensive consuming for an unhealthy living environment

Adapted from Bill Reed’s Trajectory of Ecological Design, made applicable by New Economy.

The premise

There are enough raw materials on earth; they are simply not used wisely or shared fairly.

There is enough land to give everyone healthy food; it is simply not distributed fairly or governed with fairness and equity.

There is enough knowledge among people; it is simply not shared openly or mutually recognised.

See where you stand

Choose the current level for each theme, from conventional to regenerative. The scan shows where an organisation stands and which steps are still possible, and emails the overview with the next step per theme.

Self-scan · the Regenerative Heart

From sustainable to real value: regenerative

Regenerative means restorative and renewing: contributing to ecology, fairness and equity — a step beyond sustainable.

Three domains form the core. Five pillars strengthen them and do things fundamentally differently.

Inspired by Bill Reed’s Trajectory of Ecological Design, made applicable by New Economy.

Filling in the scan

1For each theme, choose the level that best applies right now.
2Eight themes, one screen per theme. Going back is always possible; choices are kept.
3At the end, an overview follows by email, with the next step for each theme.

How the score works

Each choice is a level from 1 to 5. For each theme, the distance to level 5 counts as the number of open steps. Eight themes together add up to a maximum of 32 steps. The percentage shows how far the journey to regenerative has come.

The email address is used to send the overview. An exploratory conversation about the next steps may follow.

Tap a section for the explanation.

the modelThree domains, five pillarsSocial, economical and ecological form the core. The five pillars shape how value is created. Tap a section for the explanation.

the journey: conventional green sustainable restorative regenerative

Theme Conventional Green Sustainable Restorative Regenerative
Three domains — the core
Social providing and generational thinking
Economical governance and ownership
Ecological preserve, restore, regenerate
Five pillars — strengthen and do things fundamentally differently
Appeal and connection
Avoiding and reducing conflict
(Un)conscious butterfly effect
Global and local
Equity and recognition

The value heart, coloured in

The colour runs from grey (conventional) via Tiffany Blue to green (regenerative), per theme. Tap a section for the theme and the chosen level.

conventionalsustainableregenerative
Tap a section in the heart.
steps to regenerative

Receive the overview by email

Choose the current level for each theme above. The full overview, with the next step per theme, will arrive by email.

Frequently asked questions

What is a regenerative business model canvas?

A regenerative business model canvas is a model for exploring how an organisation, product, proposition or community can be designed regeneratively: focused on restoring and strengthening ecology, fairness and equity. The Regenerative Heart by New Economy is such a canvas, with three value dimensions (social, economical, ecological) and five connecting principles.

What is the Regenerative Heart?

The Regenerative Heart brings together three value dimensions (social, economical, ecological), connected by five principles. Together they form eight themes for exploring how an organisation moves from conventional to regenerative.

What is the difference between sustainable and regenerative?

Sustainable means less harm: maintaining what already exists. Regenerative goes further and restores, renews and strengthens ecosystems, fairness and equity. On Bill Reed’s path, sustainable sits in the middle and regenerative at the end.

How does the self-scan work?

The self-scan shows five levels per theme, from conventional to regenerative. For each theme the current level is chosen; the scan shows where an organisation stands, which steps are still possible, and emails the overview with the next step per theme.

What can the Regenerative Heart be used for?

The Regenerative Heart can be used to explore how a product, organisation, proposition or community can be designed regeneratively: as a framework for design, as a baseline of the current state, and as a roadmap for the next steps.

What is Bill Reed’s Trajectory of Ecological Design?

Bill Reed’s Trajectory of Ecological Design describes a path from conventional via green, sustainable and restorative to regenerative design. New Economy has made this path applicable to organisations through the Regenerative Heart.

Ready for the next step?

An exploratory conversation about the next steps is welcome via contact@neweconomy.eco.

Get in touch
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